Nebraska eCommunities program boosts rural economies

In rural Nebraska, many communities have experienced population losses leading to a decline in economic activity. Since 2021, an Extension program from the University of Nebraska-Lincoln has offered support for business owners in 20 communities in 12 rural counties, helping them set and develop strategies for achieving their goals.

The Nebraska Entrepreneurial Communities, or eCommunities, initiative sets up a steering committee in each community that identifies strengths and weaknesses of the local entrepreneurial climate. These discussions help shape action plans that empower entrepreneurs to enhance their businesses and better serve their clientele’s needs.

One participant in the effort expanded his computer repair business, something he initially started with his $15-a-week allowance in high school. Another entrepreneur, who had established an after-school care program for children with special needs, got help finding additional funding streams.

Nearly 130 businesses have taken part in the program. They’ve boosted their revenues by a collective $2.4 million as well as created 69 full-time and 59 part-time jobs — crucial steps toward reinvigorating the economies of rural counties.

Project supported by state appropriations. Photo courtesy University of Nebraska-Lincoln Extension.